Two years ago I started working with Jonathan Zufi on photographs of his collection of Apple Computer products. I was amazed at the sheer volume of computers, monitors, iPods, printers, and other stuff he had accumulated. Jonathan had first contacted me to teach him how to do studio shots in the style of what appears on the Apple web site and in their advertising. He was an enthusiastic student who picked up the necessary skills quickly. He soon started putting dozens of the results on his web site, The Shrine of Apple.
One year later, I got another call from Jonathan. This time he told me he wanted to do a coffee table book showcasing his collection. I was very intrigued. His collection had grown to include a bunch of stuff I had never heard of or seen and I was quickly convinced that Apple lovers (like me) would be interested in buying a book like this- IF it was designed and produced with the same level of class, simplicity, and visual sophistication as the products themselves.
We set out to investigate the marketplace, assemble the team, and contract the services Jonathan needed to do just that. A major piece of that puzzle was bringing in the expertise of an old friend of mine, Lisa Clark. Lisa has worked in design and publishing for almost as long as I've been a photographer. She's worked for such prestigious companies as Rolling Stone Magazine, Harvard University Press, and Adobe. I have incredible respect for her design aesthetic, her intellect, and her great good nature.
Over the ensuing months, Jonathan, Lisa, and I put in long hours shaping the publication that became Iconic: A Photographic Tribute to Apple Design Innovation. I'm very proud to say I worked on this monumental project as the editor. It's unlike any book that I've ever seen. It manages to celebrate the beauty of the amazing products Apple has continually brought to the marketplace for over thirty years while being a fairly comprehensive history. Take a minute to check it out. I don't think you'll be sorry.
The Daily Edit – Variety: Andrew Hetherington
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